Momentum was born from a loss of identity.

Seven years ago, the structure that defined our lives; college, sports, brotherhood, shared mission, ended overnight. The competition stopped. The locker room disappeared. And the fire that once gave everything meaning slowly faded. 

We did what came next. What made sense. What we were told was "smart".

We trusted the system. We played it safe. We lived inside the illusion.

The 9-5 provided stability, but not meaning. Achievement came, but fulfillment didn't.

And once you realize there's more to life.. Pretending there isn't becomes impossible.

We didn't want to just earn a living. We wanted to create something that stood for something. Something bigger than comfort. Something bigger than ourselves.

Thats when we started to step outside the illusion.